ESA and Mattel’s Barbie in zero-g and she feels fine!



ESA and Mattel have launched a Samantha Cristoforetti Barbie doll to coincide with World Space Week 2021 and its theme of ‘Women in Space’, to assist encourage women to change into the following era of astronauts, engineers and house scientists.

Previously a one-of-a-kind merchandise, the brand new Samantha Cristoforetti Barbie is now out there throughout Europe. Part of the proceeds from gross sales of the brand new Barbie doll can be donated to the Women in Aerospace Europe organisation to encourage the following era by making a bursary. The ESA/Barbie partnership goes again to 2019, when ESA’s Communications Partnerships Unit organized for 2 distinctive Samantha Cristoforetti figures for use by Barbie Mattel Italia to advertise their longer-term ‘Dream Gap Project’.

This mission focuses on analysis that has proven that, because of cultural stereotypes and media representations, younger women begin to assume as they develop up that they aren’t appropriate for sure forms of exercise.The analysis additionally reveals that ladies are nonetheless under-represented in STEM careers and even at a younger age, women say that they’re least assured in their maths expertise in college. This implies that they’re lacking out on probably fulfilling and extremely paid careers in the business.Barbie has spent over 55 years inspiring women by house careers, for the reason that first Barbie astronaut doll ‘walked on the moon’ in 1965. Barbie has been an astrophysicist, house scientist and an astronaut, and dolls have been created in the likeness of real-life position fashions reminiscent of NASA‘s Sally Ride, Roscosmos’s Anna Kikina and now after all, ESA’s Samantha Cristoforetti.

The continued cooperation with Barbie sees Samantha’s doll despatched on a Zero-G parabolic flight, in addition to instructional sources for folks and academics produced in collaboration with ESA, to highlight totally different house careers, and to show main college aged kids extra about house. The sources and movies might be downloaded right here.  A brand new facet of the collaboration is the creation of an academic bursary, out there from Women in Aerospace Europe, a non-profit worldwide organisation primarily based in the Netherlands with the mission to advertise variety and excellence in the European aerospace sector. For particulars on learn how to apply for the Women in Aerospace Europe Outreach Award, see ‘the ESA x Barbie Bursary’.

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